23A - Unfair Advantage

1. Creativity of the Idea - This is the first idea of its kind
Valuable: The idea is unique, there is currently no products in the market like it
Rare: It does not have to be rare, I have the ability to mass produce the product
Imitable: The idea could be imitated, it needs a patent
Non substitutable: The idea could be substituted by an individual interested in making a product like it.

2. Project Experience - I managed a large Eagle Scout project priorly
Valuable: I have experience managing large projects so I will be prepared
Rare: It is as most people my age do not have this experience
Imitable: It is not imitable, as it is my own unique experiences
Non substitutable: This is non substituitable because I completed the experience myself.

3. Product Management - Place a patent on the idea
Valuable: This is extremely valuable, as no one will be able to steal the idea
Rare: Patents aren't rare, but it would be a step to ensure the safety of the idea.
Imitable:Cannot be imitated once the patent is placed
Non substitutable: Also cannot be substituted

4. Social Capital - Proper Adverting Around the Gainesville area
Valuable: The placement of my ads could be huge, target an audience that rides scooters near campus
Rare: Yes, it would be rare because scooter helmets do not get advertised from what I've seen
Imitable: It is imitable, as competitors will likely try to advertise as well if the idea is successful
Non substitutable: It could be substituted through other types of advertising

5. Social Capital - Create Deals and Purchase Packages with Scooters 

Valuable: People will be more inclined to buy the product if it comes at a discounted rate or for free with the purchase of a scooter
Rare:Most likely, I do not think the owners of NS4L have any deals like this currently
Imitable: Yes , other scooter helmet companies would surely use this idea.
Non substitutable: Yes, the idea could be used on other products as well. 

6. Public Speaking Experience - Taken a class for public speaking at UF and feel it is one of my strengths 

Valuable: The ability to sell the client my product through words and persuasion 
Rare: Yes. most individuals have a fear of public speaking
Imitable: Yes. if companies see my public speaking platform is working they will try to imitate it
Non substitutable: It can be substituted through other forms of media 

7. Social Capital - Getting Sponsored on Social Media 

Valuable: Perspective clients will see the product on all forms of social media and become interested in the product
Rare:Yes, it costs money to sponsor a product so companies will not do it often
Imitable:Yes. others will pay to do so if they see it increases my sales
Non substitutable:It could be substituted through other forms of advertising 

8. Social Capital- Ability to Relate to Clients 

Valuable: Most entrepreneurs in the area are adults and not peers, I am peers with my customers and can relate to their needs
Rare:Yes. Other sellers will not be able to relate to the customers
Imitable: No
Non substitutable: It could be through other forms of communication and surveys to see buyer tendencies. 

9.  Social Capital - Heavener School of Business 

Valuable: Connections from the school, people may want to work with my idea and give me advice on how to make the idea successful 

Rare: Yes, most entrepreneurs do not have connections in such a great program 

Imitable: No
Non substitutable: Maybe through other large business networks or universities

10. Social Capital - Medical Students 

Valuable: i am friends with students who could conduct surveys showing my helmet is safer than alternative products
Rare:Yes, consumers will be more inclined to buy if evidence shows it is the safest on the market.
Imitable: Yes, other producers will surely perform surveys of their own.
Non substitutable: No  

After doing my VRIN analysis, I think that my first resource is the one that fits the best in all areas. I think that this is the best because of its uniqueness, the idea is mine and the first of its kind.

I think if a competitor were to arise, they would not be able to successfully create a product like mine without it violating patent principles. Having a great idea is the start to becoming a great entrepreneur.